I thought I’ll be finishing my SunRocket article this week but I had to cover this intriguing Click to Call VOIP solution empowering Chatdate, a leading new zealand based dating company.
Just a week after internet giant eHarmony announced its tie up with VoIP provider Jajah to provide its customers with a Click-to-Call service. New Zealand based nine weeks old internet dating service CHATdate has announced that is has started offering voice and video based services so that customers can interact with each other via microphones and webcams. Chatdate is the first company in New Zealand to have employed VoIP technology to power its voice and video services, which essentially allows people to have one-on-one virtual dates without leaving the safety of their homes. The service is backed by another called ‘txtnudge,’ which allows users to send text messages to tempt people to come online.
CHATdate director Chris Cadag said that the service's point of difference lies in its ability to offer more tools than traditional dating sites. With its VoIP-based video and chat services, Cadag says the site provides a more personable experience for customers.
In its nine weeks on the market, CHATdate has signed up 400 users – on an average, that’s around 6 to 7 users per day. Cadag says the service is currently free, but he is unsure whether they will charge a membership fee or rely solely on advertising revenue.
“The concept of dating web sites is a 21st Century One,” He said. “But most other dating sites don’t embrace 21st Century Technology. CHATdate is also reaching out to the over 60 age market – a group that has mostly been too scared to try out internet dating.”
And for those tired of dating (now that’s a ridiculous proposition), the site also offers an online shopping option. This, says Cadag, is of particular interest to agencies looking at gender-specific advertising markets.
So at the end of the day (or at least, at the end of the article), we have yet another company – a dating website yet (something which naturally tends to attract a lot of traffic) – swearing by VoIP. Or should we call it VoDP? Voice over Dating Protocol.
This articles is written by Samarth Chandola, our full time VOIP news editor.
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