We discussed about The Pudding VOIP when it was ready for a launch. Now they seem to have gone one step ahad and actually launched their pretty interesting VOIP service which offers totally free calls to USA and Canada in lieu of viewing advertisements.
You must be wondering are this ads just placed all over the place? is it just like the german cheap VOIP provider Peterzahlt? The answer is No. Pudding uses an intitive interface to listen to your conversion and pick up keywords and then display ads based on it. Interesting? It definately is.
Let see an example of The Pudding VOIP service.

If you notice, the guy called up his friend using The Pudding Free Calls service to discuss about plans to go to hawaii. The Pudding software picked up hawaii keyword and started displaying relevant ads.
I wonder how well they are doing in advertisement based VOIP service. We knew that Globe7 once followed a similar model and later shut it down when they got more serious about making money. It also depends on the ad inventory for such service.
We also managed to grab an interesting Video of The Pudding VOIP service. Worth a look.
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