Tuesday, July 14, 2009

DukaDial DukaBar DukaUS Jaduka VOIP Services Closed Down

One of the most surprising move by Jaduka, they closed down all their Jadula Labs VOIP applications. Earthcaller was closed a few months which used to offer free international calls to USA. Now Dukadial, DukaBar & DukaUS has been closed down.

Thanks to Sidhartha Kumar for sharing the news with us. I wonder what made Jaduka closed down these VOIP applications. I know its hard to run these free VOIP , free conference calls services off your network without being able to monetise them. However, I have never seen an attempt by Jaduka to actually monetise these VOIP services. They could have easily inserted audio ads for DukaDial, Earthcaller and DukaUS conference service.

Jaduka in fact developed a few really great applications such as Credit card PIN verifications via Jaduka API. The banks using this application can help customers verify each credit card transaction via phone. Whenever you make a purchase using your credit card, the request is made to Jaduka API which reads your mobile number and places a call to you before authorising the credit card purchase. It will ask you to confirm the transaction. Once confirmed the credit card transaction goes through. This way banks can avoid credit card fraud.

I wonder if these Voice based API will now be open for enterprise users only and Jaduka will most likely focus on Enterprise VOIP or Hosted VOIP business where Jajah has been very successful.

If you visit Jaduka Labs homepage, you will notice the following note:

Effective July 2, 2009, Jaduka Labs has been discontinued. Jaduka Labs was launched in 2008 and tens of thousands of Internet users joined with us to experience the effectiveness of our API for implementing new voice and messaging services.
We offered a variety of free applications built on the Jaduka API, including dukaDIAL, dukaBAR and earthCALLER that demonstrated easy-to-use and efficient ways of enhancing personal and business communications. As a result, Jaduka was able to refine the performance of our API and put into production a wide range of business services now available through Jaduka partners and resellers.
After July 2, 2009 you will no longer be able to access your Labs account. At Jaduka, we respect your privacy. To protect your privacy, your Jaduka Labs account information has been removed from our servers. We thank you for your participation.

This ends another VOIP Application Service Provider for retail users. Now who's next?

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